Voter Engagement Campaign

The purpose of this project was to design an update on our voting campaign at Illinois State University that would encourage students to participate in the electoral process. Because the materials were intended for the Illinois State University community, I focused on creating a design that was visually engaging, easy to read, and capable of communicating important voting information at a glance. The redesign emphasizes clear hierarchy and accessibility by highlighting key dates, voting locations, registration information, and QR code resources that allow students to quickly access voter guides and registration tools. For the design itself, to reinforce the theme of civic participation, I incorporated stars and stripes into the background as a reference to the American flag and the democratic process. The use of bold typography and high-contrast elements helps ensure that important information can be understood quickly and effectively. The result is a refreshed voter engagement campaign that informs students about the voting process while motivating them to make their voices heard.