Voter Guide Instagram Portraits

The purpose of this project was to update a social media template for Illinois State University that could be used across a variety of digital platforms. My goal was to create a design that felt modern, stylish, and instantly recognizable while remaining flexible enough to accommodate different types of content. To achieve this, I centered the university logo within the composition and used bold typography to establish a strong visual hierarchy. The layered circular patterns in the background contribute to a contemporary, chic aesthetic by adding depth, movement, and visual interest without overwhelming the design. Combined with the university's signature red color palette and high-contrast elements, the updated template stands out in busy social media feeds while maintaining a strong connection to the university's visual identity. The final result is a versatile and engaging graphic system that strengthens brand recognition and enhances the university's digital presence.